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The Singapore Tourism Board (STB) recently unveiled a strategic plan to entice the BTMICE (Business Travel, Meeting, Incentives, Conference and Events) industry to choose Singapore:
1. Strategic Cluster Approach
The new strategy entails a close collaboration between Singapore agencies and industry partners to leverage on Singapore’s key economic sectors, thereby developing and strengthening Singapore’s strategic position as an exchange capital for each sector.
The key economic clusters include biomedical sciences, ICT (information & communication technology) and digital media, environment and water technologies, banking and finance, transportation and logistics, and tourism.
BTMICE companies wanting to choose Singapore can take advantage of Singapore’s strength in those areas to enhance their meeting program, ensuring that their event becomes directly relevant to their future business development.
2. ‘Business Events in Singapore’ Incentive Scheme
The new financial assistance scheme supports the evolving and varied needs of the diverse BTMICE industry: corporate meetings and incentive groups can be entitled to a welcome performance or assistance with a team-building activity*, and special funding will be available for those choosing Singapore for a series of meetings or incentive programs over a period of three years, amongst others.
New Developments
Singapore’s first integrated resort Marina Bay Sands will ensure that the cityscape is changed forever in 2009 with the addition of 10,000 hotel rooms and facilities catering specially for the MICE visitor.
The Singapore Flyer, modelled on the London Eye, will open in March 2008, but newest kids on the block are Vivocity – touted as the largest and most diverse retail complex – and St James Power Station, Singapore’s first coal-fired power station built in 1927 and reopened in November as nine outlets of live entertainment covering 60,000 sq feet, including a 10,000 sq foot dance club with a five storey high ceiling.
A row of “black & white” colonial bungalows in Rochester Park are now restaurants that can double-up as smaller cocktail function venues, while Mount Faber’s JewelBox offers banquet space that can be tied-in with cocktails on a terrace overlooking the city.
With Singapore’s mix of Chinese, Malay, Indian and Peranakan cultures also on hand to offer unique experiences in addition to her infamous food and shopping delights, it’s obvious that Singapore is where great things will happen for a BTMICE group that chooses Singapore for their next event.
For further information on Singapore’s MICE scene or incentive scheme, contact the Singapore Tourism Board on (02) 9290 2888 or log onto www.visitsingapore.com/businessevents
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