GSEs wall of inspiration October 2009

Multi Purpose Creativity

This month, the attention of the GSE team has been caught by the subject of ‘Dual-Purpose’: interesting things that perform two or more functions simultaneously.

Finding these key items for your events can create a talking point and add an element of fun.

We have been inspired by the slightly unusual, such as Romain Laurent’s recent # 41 WAD magazine cover featuring a working human clock (www.romain-laurent.com), as well as the regular functional objects that we use in events all the time: furniture that doubles as lighting, food that doubles as pieces of art and bars that also act as a stage.

 

 

ABOVE & BELOW: Romain Laurent’s Human Clock for WAD Magazine www.romain-laurent.com  www.wadmag.com

  

Here are some other dual purpose items to inspire you:

Creating art with food....

• Check out the ‘Marilyn Portrait’ and Banksy’s ‘Clean Streets Maid’ made up entirely from smarties by the UK’s Food Is Art team (www.foodisart.co.uk).

 

 

Marilyn Portrait

 

 

Clean Streets Maid

Or furniture that doubles as floral.....

• Flower Chairs by the wonderful Wozzup Mutazionidinterni in Italy (www.wozzup-mutazioni.com).

 

  

Flower Chairs by Wozzup Mutazionidinterni (www.wozzup-mutazioni.com)

 

What dual purpose items or features can you incorporate into your events that to create a talking point?

 

Venues:

The Doodle Bar – London, UK

 

 

The Doodle Bar 
 
http://www.youtube.com/watch?v=E-ymVMvZLaM
Perfect for feedback on a new product launch.
www.thedoodlebar.com
 

Shop Front Chic:

Diesel held 5 VIP dinner events in their shop window –a great example of a Dual Purpose venue choice! Live,viral marketing and VIP dinner all in one.

 

 

 

 

Or what about an entire room made of chocolate that your guests can eat their way through?

 

 
Chocolate Room by Food is Art: www.foodisart.co.uk

Furniture....

Edible Chairs:

 

 
Starch Chair by Max Lamb
 

Dual- Purpose objects as the future of green furniture design. This chair by Max Lamb is not only functional but also edible and completely biodegradable. www.maxlamb.org
 

 

Aquarium Sink:

 

 
Fun Gifts:
 

 

Eggs that are also recipes:

 

 
‘How to Cook Eggs’ by Martjin Boskamp

Simple egg recipes in graphic format printed onto eggs– for those of us who prefer pictures to words!
www.martijnboskamp.com

Gives whole new meaning eating up the competition. 

 

 
Chocolate Chess by www.foodisart.co.uk

For more information about GSE and the event work we do visit: www.gse.com.au