Online strategy imperative to success

Organisers of some of Sydney's most recent international conferences shared their tips for success at a special seminar recently, with a good online strategy imperative for success.

The Platform 09 seminar, which aims to help associations bidding for and staging international events, heard from organisers of the 4300-delegate XXII International Congress of the Transplantation Society 2008, the 5th Society of Environmental Toxicology and Chemistry World Congress 2008, and the upcoming 15th World Conference on Lung Cancer held in 2013.

Among their many tips the speakers told delegates about the power of a good website, the effectiveness of e-marketing, the importance of adopting an early sponsorship strategy, and the need to cull non-performers from committees.

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