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When you launch and produce a new magazine you never really know whether you have all the right elements in place until you’re flicking through the entire document, which usually leaves you little opportunity to make significant changes.
And so, as those who subscribe to our sister publications (mice.net and miceNZ.net) would recognise, we have taken many elements from these and incorporated them into our second miceAsia.net magazine.
With major distribution for this publication in Asia (10,000) and Australia and New Zealand (8000) our vision is to provide articles of an educational bent, be they features on profiled destinations, case studies, general news and, as you will see in the first few pages, interviews with “those in the know” about how the MICE industry is generally travelling. The success of any business is knowledge in all its forms, and we are hopeful that with the information we provide in miceAsia.net we are in some small way assisting meeting, incentive and event planners in doing a better job.
But it’s more than that… In my experience something that many publishers forget about in business trade press is the fact that business trade magazines must and should be utilised to promote an entire industry. They should recognise the efforts of those working in the industry – giving them a pat on the back when they have excelled, and recognising their achievements. And they should also be utilised by those working in the industry to add credibility to what it is they do.
Within our mice.net magazine sister publication we have an individual who regularly contributes articles to us. This individual orders additional copies to of the magazine when they are printed which he sends to clients – new ones and prospects – demonstrating that he is a person of influence in the industry, and also demonstrating the quality of the industry as a whole through the quality of the magazine. Perhaps his thoughts are that the client (or prospect) will allocate more time and money to their event marketing programs because so many others appear to be. Or, if he’s pitching for a piece of business to, for example, Malaysia, and we have just written a feature article on Malaysia then that may help sway the client’s decision.
We are more than willing to promote any business or individual who is excelling in the MICE industry whenever and wherever we can. We are open to any suggestions for articles and features, and always welcome your feedback. Enjoy!
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